About Us

FluidMagic is a part of Desire Path FZE based in United Arab Emirates. The company was founded by 2 people who have been working in the e-commerce space in the middle east collectively for 10 years.

We don’t plan to change the world or make false promises, we just want to create something born out of love and passion – to improve and innovate. To make that wheel into something that is charged for a CHANGE. We hope this story has a great ending but if you like to see what happens stay tuned.

We want to bring in the best online experience to UAE. We might make some mistakes or we might not :) but one thing is for sure we have passion and the will to try something different. Also what we can assure you is that FluidMagic will always be straightforward and honest, no fancy terms and conditions, no complicated return policy, no beating around the bush, staying true to one of our values - Keep It Super Simple


Something for all your beauty needs.


100% genuine products. Guaranteed!

Exclusive Brands

Only available for FluidMagic customers!

Why shop from us?

Our promise to you:

  • Guaranteed 100% authentic products
  • No hidden charges, ever!
  • Multiple ways to contact us - WhatsApp, live chat or email
  • Awesome packaging. Seriously just try it once. We call it 4D packaging, you will know what we mean :)
  • Gift wrapping options and amazing 3-D greeting cards for your loved ones
  • Cash on delivery or credit card (no extra charges)
  • Made with care and lot of passion in Dubai
  • We would love to hear from you. Suggestions/comments are welcome

Feedback is welcome

Good or bad, we want to hear your feedback. Contact-Us

Customer Service 

WhatsApp, chat or email. Whatever suits you best.

Only genuine products

All our products are authentic. Guaranteed!

Mobile App

Coming soon to your Android and iOS powered phones